itutes m

et users increasingly embrace the format.▓ Who are

arket to hit

the viewers of these videos of les▓s than 20 minutes in length? Why does the cont

19.1 bln USD

ent a▓ttract them? How has short video market growth▓ been after regulation?Indi

by 202406-01-2

viduals: A new way of entertainmentThe short video is slowly filling up ▓the fr

018▓ 14:39 BJTG

agments of time. They are perfect for young, tech-savvy consumers who take their

said Thursday.The anticipated growth w

▓mobile devices everywhere and use them to access ▓

ill mainly be driv

social media or to fill in short breaks between activities. "Short videos are pop

en by increa

ular because they are complementary to traditional audio and▓ video content on the In

sing public aw

ternet," Sun Jiashan, of the Chinese National Academy of A▓rts, told Xinhua.Compared

areness and risi

with long-form videos, the shorter version has many advantages, including time-savin

ng consumer incl

g and being responsive to audience needs.Companies:

A new way to generate contentUsing th▓is format to generate content is rapidly becoming a global phenomenon. China’s biggest Netflix-like streaming site iQiyi ▓finally has a plan to get into user-ge▓ne

rated short-form videos.“It’s different now. We’ve noticed apps featuring short-▓form video are taking off,” Gong Yu, iQiyi CEO, told Bloomberg Television on May 18.Companies like Ten

cent, Sohu, and iQiyi have all started providing short video content. Even governme▓nt agencies are getting involved.On May 19, International Museum Day, Douyin joined with seven country-level museums in Chi

ination toward


s low-calorie fo

to launch creative short videos on cultural relics. ▓The two videos have been seen more


od▓ and beverag

a▓n 118 million times and received 6.5 million times likes and over 170,000 shares.&ldquo


es, especially

he government a▓ctions could be regarded as a chance for the health▓y development of the i


in developing

ustry," Chen Zhou, a strategic ▓consultant with YY Inc. told Xinhua.The shortcut is often a


countries, said▓ t

坵rong cutWhile the short video meets the audiences' needs,▓ concerns over vulgar, violent,


he San Francisco-b

ory, pornographic and other harmful content still exist.According to Xinhua, one of the

ased Gra

most watched videos on Kuaishou was about a 14-year-old girl giving bi

nd View Research, Inc., a

rth to a child. It received many "likes" on h▓er page, raising serious public concerns because many vie▓wers are young, including teenagers.According to the China Internet Network Informatio

n Center (CNNIC), China had a total of 579 million online video vi▓ew

leading US market research a

ers and 422 million live streaming viewe▓rs by the end of 2017. Su Hua, CEO of Kuaisho▓u, admitted that the firm didn't comply with gove▓rnment rules regarding the birthing video or the

morality behind it since they pursued the c▓lick rate blindly. The

n▓d consulting company.Suga

"Provisions on the Administration of Internet Live-Streaming Servic▓es," which took effect in 2016, indicates the short video platform has classification mana▓gement and content review obli

r substitutes

are primarily used in the

gations.In response t▓o the criticism, Kuaishou has deleted the relevant video and issued an apology on▓ its official account on Weibo, and opened a self-supervision page on the company's official website.Make

er the forec

e short video industry ought to keep away from ‘vu▓lgar’ content and hold t

  • ast period, with China, India, Japan, and South Korea dominating t
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he chance and course▓. The short video, as a high place ▓of popularity, should not become a moral depression or an illegal place,” according to The People’s ▓Daily.There